In today’s dynamic business and economic environment, it is important that Product Managers, Brand Managers and Product planners, ensure that marketing plans of their products and services are aligned well with the mission of their organizations, provide profitable competitive advantage and executable tactical solutions for the increase of business and sales growth for their products and services.
At the end of the program, participants will learn and be competent in key concepts of marketing planning that will enable achievement of companies’ business goals, build higher market shares of products and services, foster stronger customer loyalty and develop sustainable competitive advantage.
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